:root {
  --yellow-soft: #fef9a7;
  --yellow: #fac213;
  --orange: #f77e21;
  --pink: #d61c4e;
  --blue: #1d7d9e;
  --ink: #17252a;
  --paper: #fffdf7;
  --cream: #f7f1e5;
  --muted: #667278;
  --line: rgba(23, 37, 42, .16);
  --max: 1440px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Be Vietnam Pro", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
button, a { font: inherit; }
button { color: inherit; }
a { color: inherit; }

.skip-link {
  position: fixed;
  z-index: 999;
  left: 1rem;
  top: -5rem;
  padding: .75rem 1rem;
  color: #fff;
  background: var(--ink);
  text-decoration: none;
}
.skip-link:focus { top: 1rem; }

.site-header {
  position: sticky;
  z-index: 60;
  top: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 74px;
  padding: 0 clamp(1.25rem, 4vw, 4.5rem);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 253, 247, .91);
  backdrop-filter: blur(16px);
}
.wordmark {
  font-size: 1rem;
  font-weight: 800;
  letter-spacing: -.03em;
  text-decoration: none;
}
.wordmark span { color: var(--pink); }
nav { display: flex; align-items: center; gap: clamp(1rem, 2.5vw, 2.5rem); }
nav a {
  font-size: .78rem;
  font-weight: 600;
  text-decoration: none;
}
nav a:not(.nav-cta) { position: relative; }
nav a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: -.3rem;
  height: 2px;
  background: var(--pink);
  transition: right .25s ease;
}
nav a:hover::after { right: 0; }
.nav-cta {
  padding: .65rem .95rem;
  border-radius: 999px;
  color: #fff;
  background: var(--blue);
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.28fr) minmax(390px, .72fr);
  min-height: calc(100svh - 74px);
  border-bottom: 1px solid var(--ink);
}
.hero-copy {
  display: flex;
  flex-direction: column;
  padding: clamp(3rem, 7vw, 7.5rem) clamp(1.5rem, 6vw, 7rem) 2.2rem;
}
.hero-kicker {
  display: flex;
  justify-content: space-between;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--line);
  font-size: .68rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.hero h1 {
  margin: auto 0 0;
  font-size: clamp(5rem, 10.5vw, 10rem);
  line-height: .82;
  letter-spacing: -.085em;
}
.hero-role {
  margin: 2rem 0 0;
  font-size: clamp(1rem, 1.45vw, 1.35rem);
  font-weight: 600;
}
.hero-role span { color: var(--pink); }
.hero-tagline {
  margin: .5rem 0 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.25vw, 1.2rem);
}
.hero-tagline em { color: var(--orange); font-style: italic; }
.hero-bottom {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 2rem;
  margin-top: auto;
  padding-top: 3rem;
}
.hero-bottom p { margin: 0; }
.hero-bottom p strong {
  display: block;
  color: var(--pink);
  font-size: 2.2rem;
  line-height: 1;
}
.hero-actions {
  display: grid;
  min-width: 260px;
  gap: .65rem;
}
.hero-bottom a,
.cv-link {
  display: flex;
  justify-content: space-between;
  gap: 3rem;
  padding: .85rem 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  border-right: 0;
  border-left: 0;
  color: var(--ink);
  background: transparent;
  font-size: .78rem;
  font-weight: 700;
  text-decoration: none;
}
.cv-link { color: var(--blue) !important; border-color: var(--blue) !important; }
.cv-link span { font-size: .62rem; font-weight: 500; text-transform: uppercase; letter-spacing: .08em; }
.cv-link:hover { padding-inline: .65rem; color: #fff !important; background: var(--blue); }
.hero-visual {
  position: relative;
  min-height: 650px;
  overflow: hidden;
  color: #fff;
  background: var(--blue);
}
.portrait-wrap { position: absolute; inset: 8% 10% 0; overflow: hidden; }
.portrait-wrap img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 20%;
  filter: saturate(.88) contrast(1.03);
}
.sunflower-mark {
  position: absolute;
  left: -1.4rem;
  top: 8%;
  display: grid;
  width: 7rem;
  height: 7rem;
  place-items: center;
  border-radius: 50%;
  background: var(--yellow-soft);
  font-size: 4rem;
  transform: rotate(-12deg);
  animation: float 5s ease-in-out infinite;
}
.hero-sticker {
  position: absolute;
  right: -1.2rem;
  bottom: 14%;
  padding: 1rem 2.5rem 1rem 1.25rem;
  color: var(--ink);
  background: var(--yellow);
  font-size: .72rem;
  font-weight: 700;
  line-height: 1.45;
  transform: rotate(3deg);
}
.hero-index {
  position: absolute;
  right: 1rem;
  top: 1rem;
  font-size: .62rem;
  font-weight: 700;
  letter-spacing: .1em;
}

.section { max-width: var(--max); margin: 0 auto; padding: clamp(5.5rem, 10vw, 10rem) clamp(1.25rem, 5vw, 5.5rem); }
.section-top {
  display: grid;
  grid-template-columns: minmax(170px, .34fr) minmax(0, 1fr);
  gap: clamp(2rem, 6vw, 7rem);
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}
.section-index {
  margin: .5rem 0 0;
  color: var(--pink);
  font-size: .68rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.section-index.light { color: var(--yellow-soft); }
.section-top h2,
.brand-role-heading h2 {
  margin: 0;
  font-size: clamp(2.8rem, 6vw, 6.5rem);
  line-height: .96;
  letter-spacing: -.065em;
}
.section-top h2 em,
.brand-role-heading h2 em { color: var(--pink); font-style: italic; font-weight: 500; }
.section-lead {
  max-width: 710px;
  margin: 1.5rem 0 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.5vw, 1.25rem);
}

.journey { padding-bottom: clamp(5rem, 9vw, 8rem); }
.career-track {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  list-style: none;
}
.career-track li {
  position: relative;
  min-height: 230px;
  padding: 1.5rem;
  border-right: 1px solid var(--line);
}
.career-track li:last-child { border-right: 0; }
.career-track li::before {
  content: "";
  position: absolute;
  left: 1.5rem;
  top: -.4rem;
  width: .75rem;
  height: .75rem;
  border: 2px solid var(--paper);
  border-radius: 50%;
  background: var(--orange);
}
.career-track .career-current {
  color: #fff;
  background: var(--blue);
}
.career-track .career-current::before { background: var(--yellow); }
.career-year {
  display: block;
  margin-bottom: 4.2rem;
  color: var(--muted);
  font-size: .68rem;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.career-current .career-year { color: rgba(255,255,255,.68); }
.career-track strong { display: block; font-size: 1rem; line-height: 1.35; }
.career-track small {
  display: block;
  margin-top: .55rem;
  color: var(--muted);
  font-size: .72rem;
  line-height: 1.55;
}
.career-current small { color: rgba(255,255,255,.72); }
.progression-line {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 2rem;
  padding: 1rem 1.25rem;
  overflow-x: auto;
  background: var(--yellow-soft);
  font-size: .66rem;
  font-weight: 700;
  white-space: nowrap;
}
.progression-line i { color: var(--pink); font-style: normal; }

.brand-role {
  max-width: none;
  padding-inline: max(clamp(1.25rem, 5vw, 5.5rem), calc((100vw - var(--max)) / 2 + 5rem));
  color: #fff;
  background: var(--ink);
}
.brand-role-heading { max-width: var(--max); margin: 0 auto clamp(3rem, 6vw, 5rem); }
.brand-role-heading h2 { max-width: 1000px; margin-top: 1rem; }
.brand-role-heading h2 em { color: var(--yellow); }
.brand-role-heading > p:last-child {
  max-width: 720px;
  margin: 1.5rem 0 0;
  color: rgba(255,255,255,.68);
  font-size: 1.05rem;
}
.workstream-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  max-width: var(--max);
  margin: 0 auto;
  gap: .75rem;
}
.workstream {
  display: flex;
  flex-direction: column;
  min-height: 300px;
  padding: 1.5rem;
  color: var(--ink);
  transition: transform .25s ease;
}
.workstream:hover { transform: translateY(-7px); }
.workstream.yellow { background: var(--yellow-soft); }
.workstream.orange { background: var(--orange); }
.workstream.pink { color: #fff; background: var(--pink); }
.workstream.blue { color: #fff; background: var(--blue); }
.workstream > span { font-size: .65rem; font-weight: 800; }
.workstream h3 {
  margin: auto 0 1rem;
  font-size: clamp(1.35rem, 2vw, 2.1rem);
  line-height: 1.05;
  letter-spacing: -.04em;
}
.workstream p { margin: 0; font-size: .75rem; line-height: 1.65; opacity: .78; }

.direction-flow {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1rem;
}
.direction-flow div {
  min-height: 150px;
  padding: 1.4rem;
  border: 1px solid var(--ink);
  background: #fff;
}
.direction-flow div:nth-of-type(2) { background: var(--yellow-soft); }
.direction-flow div:nth-of-type(3) { color: #fff; background: var(--blue); }
.direction-flow span { display: block; color: var(--pink); font-size: .65rem; font-weight: 800; }
.direction-flow strong { display: block; margin-top: 3rem; font-size: clamp(1rem, 1.7vw, 1.45rem); }
.direction-flow i { color: var(--orange); font-style: normal; font-size: 1.25rem; }
.role-strip {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: .55rem;
  margin-bottom: 4rem;
  padding: 1.15rem;
  background: var(--cream);
}
.role-strip strong { margin-right: .5rem; font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; }
.role-strip span { padding: .4rem .65rem; border: 1px solid var(--line); border-radius: 999px; background: var(--paper); font-size: .68rem; }
.direction-proof {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(260px, .75fr);
  align-items: stretch;
  margin-bottom: 4rem;
  border: 1px solid var(--line);
  background: #fff;
}
.direction-proof button {
  display: flex;
  align-items: center;
  min-width: 0;
  padding: 0;
  overflow: hidden;
  border: 0;
  border-right: 1px solid var(--line);
  background: var(--cream);
  cursor: zoom-in;
}
.direction-proof img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
  object-position: left top;
  transition: transform .55s cubic-bezier(.2,.8,.2,1);
}
.direction-proof button:hover img { transform: scale(1.02); }
.direction-proof > div {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  background: var(--yellow-soft);
}
.direction-proof h3 {
  margin: .75rem 0 1rem;
  font-size: clamp(1.65rem, 3vw, 2.8rem);
  line-height: 1;
  letter-spacing: -.045em;
}
.direction-proof > div > p:not(.section-index) { margin: 0; color: var(--muted); font-size: .75rem; line-height: 1.65; }
.direction-proof small { margin-top: 2rem; color: var(--pink); font-size: .6rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.content-allocation {
  margin-bottom: 4rem;
  padding: clamp(1.5rem, 4vw, 3.5rem);
  color: #fff;
  background: var(--ink);
}
.allocation-heading {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 2rem;
  padding-bottom: 2rem;
}
.allocation-heading h3 {
  margin: .7rem 0 0;
  font-size: clamp(2rem, 4vw, 4rem);
  line-height: .95;
  letter-spacing: -.05em;
}
.allocation-heading > p { margin: 0; color: rgba(255,255,255,.68); font-size: .72rem; line-height: 1.6; text-align: right; }
.allocation-heading > p strong { color: var(--yellow); font-size: 1.6rem; }
.allocation-heading > p span { font-size: .62rem; }
.allocation-bar {
  display: grid;
  grid-template-columns: 20fr 20fr 20fr 15fr 10fr 8fr 5fr 2fr;
  min-height: 42px;
  overflow: hidden;
  border: 1px solid rgba(255,255,255,.35);
}
.allocation-bar span { min-width: 3px; }
.allocation-list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 1rem;
  border-top: 1px solid rgba(255,255,255,.24);
  border-left: 1px solid rgba(255,255,255,.24);
}
.allocation-list article {
  position: relative;
  min-height: 125px;
  padding: 1.15rem;
  border-right: 1px solid rgba(255,255,255,.24);
  border-bottom: 1px solid rgba(255,255,255,.24);
}
.allocation-list article::before {
  content: "";
  position: absolute;
  left: 1.15rem;
  top: 1.25rem;
  width: .65rem;
  height: .65rem;
  border-radius: 50%;
  background: var(--mix-color);
}
.allocation-list strong { display: block; margin-left: 1rem; color: var(--mix-color); font-size: 1.1rem; }
.allocation-list span { display: block; margin-top: 1.5rem; color: rgba(255,255,255,.78); font-size: .68rem; line-height: 1.45; }
.allocation-note { margin: 1rem 0 0; color: rgba(255,255,255,.55); font-size: .62rem; }
.mix-product { --mix-color: #FEF9A7; background: #FEF9A7; }
.mix-lifestyle { --mix-color: #FAC213; background: #FAC213; }
.mix-commercial { --mix-color: #F77E21; background: #F77E21; }
.mix-seasonal { --mix-color: #D61C4E; background: #D61C4E; }
.mix-trust { --mix-color: #1D7D9E; background: #1D7D9E; }
.mix-community { --mix-color: #7EC8D6; background: #7EC8D6; }
.mix-health { --mix-color: #F4C3D0; background: #F4C3D0; }
.mix-b2b { --mix-color: #FFFFFF; background: #FFFFFF; }
.allocation-list article { background: transparent; }
.content-areas {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-auto-rows: 430px;
  gap: .75rem;
}
.content-card,
.activation-card,
.archive-card.image-card,
.media-card {
  position: relative;
  min-width: 0;
  padding: 0;
  overflow: hidden;
  border: 0;
  background: var(--cream);
  cursor: zoom-in;
}
.content-card img,
.activation-card img,
.archive-card.image-card img,
.media-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform .55s cubic-bezier(.2,.8,.2,1), filter .4s ease;
}
.content-card:hover img,
.activation-card:hover img,
.archive-card.image-card:hover img,
.media-card:hover img { transform: scale(1.045); }
.content-card > span,
.activation-card > span,
.archive-card.image-card > span {
  position: absolute;
  left: .8rem;
  right: .8rem;
  bottom: .8rem;
  padding: .85rem;
  color: #fff;
  background: rgba(23,37,42,.88);
  text-align: left;
  backdrop-filter: blur(8px);
}
.content-card small,
.archive-card small { display: block; margin-bottom: .28rem; color: var(--yellow); font-size: .58rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.content-card strong,
.archive-card strong { display: block; font-size: .72rem; line-height: 1.45; }
.team-note {
  max-width: 820px;
  margin: 1.35rem 0 5rem;
  padding-left: 1rem;
  border-left: 4px solid var(--yellow);
  color: var(--muted);
  font-size: .72rem;
}

.social-performance {
  padding: clamp(2rem, 5vw, 5rem);
  color: #fff;
  background: var(--blue);
}
.performance-heading {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 2rem;
  padding-bottom: 2.5rem;
  border-bottom: 1px solid rgba(255,255,255,.3);
}
.performance-heading h3 { margin: .7rem 0 0; font-size: clamp(2.3rem, 5vw, 5rem); line-height: .95; letter-spacing: -.055em; }
.performance-heading h3 span { color: var(--yellow-soft); font-size: .3em; letter-spacing: 0; }
.performance-heading > p { max-width: 320px; margin: 0; color: rgba(255,255,255,.68); font-size: .74rem; }
.social-metrics { display: grid; grid-template-columns: repeat(4, 1fr); }
.social-metrics article {
  min-height: 220px;
  padding: 2rem 1rem 1.2rem;
  border-right: 1px solid rgba(255,255,255,.3);
}
.social-metrics article:first-child { padding-left: 0; }
.social-metrics article:last-child { border-right: 0; }
.social-metrics article.metric-accent { color: var(--ink); background: var(--yellow); padding-left: 1.2rem; }
.social-metrics strong { display: block; margin-top: 2rem; font-size: clamp(2.5rem, 4.8vw, 5.4rem); line-height: .9; letter-spacing: -.07em; }
.social-metrics span { display: block; margin-top: 1rem; font-size: .72rem; }
.performance-foot { display: flex; align-items: center; justify-content: space-between; gap: 2rem; padding-top: 1.5rem; border-top: 1px solid rgba(255,255,255,.3); }
.performance-foot p { margin: 0; font-size: .82rem; }
.performance-foot p strong { font-size: 1.3rem; }
.performance-foot p span { color: var(--yellow-soft); }
.performance-proof { display: flex; gap: .6rem; }
.performance-proof button {
  padding: .65rem .8rem;
  border: 1px solid rgba(255,255,255,.4);
  color: #fff;
  background: transparent;
  cursor: pointer;
  font-size: .66rem;
}
.performance-proof button:hover { color: var(--ink); background: var(--yellow-soft); }
.data-note { margin: 1.25rem 0 0; color: rgba(255,255,255,.62); font-size: .65rem; }

.featured-case { max-width: none; padding-inline: max(clamp(1.25rem, 5vw, 5.5rem), calc((100vw - var(--max)) / 2 + 5rem)); background: var(--cream); }
.case-hero { max-width: var(--max); margin: 0 auto; }
.case-eyebrow { margin: 2.2rem 0 1rem; color: var(--orange); font-size: .78rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; }
.case-hero h2 {
  max-width: 1180px;
  margin: 0;
  font-size: clamp(3.4rem, 8vw, 9rem);
  line-height: .86;
  letter-spacing: -.075em;
}
.case-result {
  display: flex;
  align-items: flex-end;
  gap: 2rem;
  margin: clamp(3rem, 6vw, 6rem) 0;
}
.case-result > strong {
  color: var(--pink);
  font-size: clamp(7rem, 18vw, 18rem);
  font-weight: 600;
  line-height: .68;
  letter-spacing: -.1em;
}
.case-result > strong span { color: var(--orange); font-size: .32em; }
.case-result h3 { margin: 0; font-size: clamp(1.4rem, 2.4vw, 2.4rem); }
.case-result p { margin: .4rem 0 0; color: var(--muted); font-size: .82rem; }
.case-meta {
  display: grid;
  grid-template-columns: 1.5fr .75fr .65fr;
  margin: 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}
.case-meta div { padding: 1.2rem; border-right: 1px solid var(--line); }
.case-meta div:first-child { padding-left: 0; }
.case-meta div:last-child { border-right: 0; }
.case-meta dt { color: var(--muted); font-size: .58rem; font-weight: 800; text-transform: uppercase; letter-spacing: .08em; }
.case-meta dd { margin: .35rem 0 0; font-size: .75rem; font-weight: 700; }
.case-chapters { max-width: var(--max); margin: clamp(4rem, 8vw, 8rem) auto 0; border-top: 1px solid var(--ink); }
.chapter {
  display: grid;
  grid-template-columns: minmax(180px, .32fr) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 6rem);
  padding: clamp(2.5rem, 5vw, 5rem) 0;
  border-bottom: 1px solid var(--ink);
}
.chapter-label span { display: block; color: var(--pink); font-size: .62rem; font-weight: 800; }
.chapter-label strong { display: block; margin-top: .4rem; font-size: 1.1rem; text-transform: uppercase; letter-spacing: .05em; }
.dual-metric { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
.dual-metric p { margin: 0; }
.dual-metric strong { display: block; font-size: clamp(3rem, 7vw, 7rem); line-height: .9; letter-spacing: -.07em; }
.dual-metric span { display: block; margin-top: .8rem; color: var(--muted); font-size: .75rem; }
.secondary-data { margin: 2rem 0 0; padding: 1rem; background: var(--yellow-soft); color: var(--muted); font-size: .72rem; }
.secondary-data strong { color: var(--ink); font-size: 1rem; }
.quality-line { display: grid; grid-template-columns: 1fr auto 1fr 1fr; gap: clamp(1rem, 3vw, 3rem); align-items: center; }
.quality-line p { margin: 0; }
.quality-line small { display: block; color: var(--muted); font-size: .6rem; font-weight: 800; }
.quality-line p > strong { display: block; margin-top: .35rem; font-size: clamp(2.4rem, 5vw, 5rem); line-height: 1; letter-spacing: -.065em; }
.quality-line i { color: var(--orange); font-style: normal; font-size: 1.6rem; }
.quality-line .lift { padding: 1.25rem; background: var(--blue); color: #fff; }
.quality-line .lift strong { color: var(--yellow-soft); }
.quality-line .lift span { display: block; font-size: .65rem; }
.supporting-copy { margin: 1.5rem 0 0; color: var(--muted); font-size: .78rem; }
.priority-bar { display: flex; min-height: 80px; overflow: hidden; color: #fff; background: #e6ddc9; }
.priority-bar span,
.priority-bar i { display: flex; align-items: center; padding: 1rem; font-size: .75rem; font-style: normal; font-weight: 700; }
.priority-bar span { width: 69.3%; background: var(--orange); }
.priority-bar i { width: 30.7%; justify-content: center; color: var(--ink); }
.efficiency-content { display: flex; align-items: flex-end; gap: 2rem; }
.efficiency-number { color: var(--orange); font-size: clamp(4.5rem, 10vw, 10rem); line-height: .8; letter-spacing: -.08em; }
.efficiency-content h3 { margin: 0; font-size: 1.3rem; }
.efficiency-content p { margin: .4rem 0 0; color: var(--muted); font-size: .75rem; }
.disclaimer { grid-column: 2; margin: 1.5rem 0 0; padding-left: 1rem; border-left: 4px solid var(--yellow); color: var(--muted); font-size: .66rem; }
.case-quote {
  max-width: var(--max);
  margin: clamp(4rem, 8vw, 8rem) auto;
  padding: clamp(2rem, 5vw, 4rem);
  color: #fff;
  background: var(--pink);
  font-size: clamp(1.7rem, 3.5vw, 3.6rem);
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: -.04em;
}
.evidence-drawer { max-width: var(--max); margin: 0 auto; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.evidence-drawer summary { display: flex; justify-content: space-between; padding: 1rem 0; cursor: pointer; list-style: none; font-size: .7rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.evidence-drawer summary::-webkit-details-marker { display: none; }
.evidence-drawer[open] summary span { transform: rotate(45deg); }
.evidence-gallery { display: grid; grid-template-columns: repeat(2, 1fr); gap: .75rem; padding-bottom: .75rem; }
.evidence-gallery .media-card { aspect-ratio: 16/8.5; }

.activation-gallery {
  display: grid;
  grid-template-columns: 1.4fr .8fr .8fr;
  grid-template-rows: 310px 310px;
  gap: .75rem;
}
.activation-card.feature { grid-row: span 2; }
.activation-card.wide { grid-column: span 2; }
.activation-card > span { right: auto; max-width: 85%; font-size: .68rem; }
.activation-card > span strong { color: var(--yellow); }

.archive-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: .75rem; }
.archive-card { min-height: 340px; }
.archive-card.type-card { position: relative; display: flex; flex-direction: column; padding: 1.5rem; }
.orange-card { background: var(--orange); }
.pink-card { color: #fff; background: var(--pink); }
.archive-card.type-card > small { color: currentColor; }
.archive-card.type-card > strong { margin: auto 0 0; font-size: clamp(1.3rem, 2.2vw, 2rem); line-height: 1.12; }
.archive-card.type-card > span { position: absolute; right: 1rem; top: .8rem; font-size: .62rem; font-weight: 800; }

footer {
  position: relative;
  min-height: 780px;
  padding: clamp(5rem, 10vw, 10rem) clamp(1.25rem, 7vw, 8rem) 2rem;
  overflow: hidden;
  color: #fff;
  background: var(--blue);
}
.footer-sunflower {
  position: absolute;
  right: clamp(1rem, 8vw, 8rem);
  top: clamp(2rem, 7vw, 6rem);
  display: grid;
  width: clamp(6rem, 12vw, 10rem);
  height: clamp(6rem, 12vw, 10rem);
  place-items: center;
  border-radius: 50%;
  background: var(--yellow-soft);
  font-size: clamp(3rem, 7vw, 6rem);
  transform: rotate(8deg);
}
footer h2 {
  margin: 2rem 0 5rem;
  font-size: clamp(5rem, 12vw, 12rem);
  line-height: .78;
  letter-spacing: -.085em;
}
footer h2 em { color: var(--yellow); font-style: italic; font-weight: 500; }
.profile-stack {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 5rem);
  margin-bottom: 3rem;
  padding: 1.6rem 0;
  border-top: 1px solid rgba(255,255,255,.35);
  border-bottom: 1px solid rgba(255,255,255,.35);
}
.profile-stack h3 {
  margin: 0 0 1rem;
  color: var(--yellow-soft);
  font-size: .65rem;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.skill-list { display: flex; flex-wrap: wrap; gap: .5rem; }
.skill-list > span {
  padding: .46rem .66rem;
  border: 1px solid rgba(255,255,255,.35);
  border-radius: 999px;
  color: rgba(255,255,255,.9);
  font-size: .65rem;
}
.tool-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: .55rem; }
.tool-chip {
  display: flex;
  min-width: 0;
  align-items: center;
  gap: .5rem;
  padding: .48rem .56rem;
  background: rgba(255,255,255,.09);
  font-size: .62rem;
}
.tool-chip > span { overflow: hidden; text-overflow: ellipsis; }
.tool-mark {
  display: grid;
  width: 1.65rem;
  height: 1.65rem;
  flex: 0 0 auto;
  place-items: center;
  border-radius: .4rem;
  color: #fff;
  font-size: .56rem;
  font-style: normal;
  font-weight: 800;
}
.canva-mark { background: linear-gradient(135deg, #00c4cc, #7d2ae8); }
.capcut-mark { background: #111; }
.google-mark { background: conic-gradient(#4285f4 0 25%, #34a853 0 50%, #fbbc05 0 75%, #ea4335 0); }
.microsoft-mark { background: #f25022; }
.meta-mark { background: #0668e1; font-size: 1rem; }
.ai-mark { background: var(--pink); font-size: .85rem; }
.contact-info { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; padding-top: 1.5rem; border-top: 1px solid rgba(255,255,255,.35); }
.contact-info > div:first-child strong,
.contact-info > div:first-child span { display: block; }
.contact-info > div:first-child strong { font-size: 1rem; }
.contact-info > div:first-child span { margin-top: .4rem; color: rgba(255,255,255,.7); font-size: .75rem; }
.contact-links { display: grid; gap: .7rem; }
.contact-links a { display: flex; justify-content: space-between; padding-bottom: .7rem; border-bottom: 1px solid rgba(255,255,255,.25); color: #fff; font-size: .75rem; text-decoration: none; }
.footer-cta { display: flex; justify-content: space-between; margin-top: 5rem; padding: 1rem 0; border-top: 1px solid #fff; border-bottom: 1px solid #fff; color: var(--yellow-soft); font-size: clamp(1.3rem, 2.5vw, 2.5rem); font-weight: 700; text-decoration: none; }
.footer-note { position: absolute; right: 2rem; bottom: 1rem; margin: 0; color: rgba(255,255,255,.55); font-size: .58rem; letter-spacing: .12em; }

.lightbox {
  width: min(94vw, 1280px);
  max-height: 94vh;
  padding: 0;
  border: 0;
  color: #fff;
  background: transparent;
}
.lightbox::backdrop { background: rgba(7,13,16,.92); backdrop-filter: blur(10px); }
.lightbox img { max-width: 100%; max-height: 83vh; margin: 0 auto; object-fit: contain; }
.lightbox p { margin: .8rem 4rem 0 0; font-size: .72rem; }
.lightbox-close { position: fixed; right: 1.5rem; top: 1rem; z-index: 2; width: 44px; height: 44px; border: 1px solid rgba(255,255,255,.55); border-radius: 50%; color: #fff; background: transparent; cursor: pointer; font-size: 1.5rem; }

.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s cubic-bezier(.2,.8,.2,1); }
.reveal.is-visible { opacity: 1; transform: none; }
button:focus-visible,
a:focus-visible,
[tabindex]:focus-visible,
summary:focus-visible { outline: 3px solid var(--orange); outline-offset: 4px; }
@keyframes float { 0%, 100% { transform: rotate(-12deg) translateY(0); } 50% { transform: rotate(-8deg) translateY(-10px); } }

@media (max-width: 1100px) {
  .hero { grid-template-columns: 1.12fr .88fr; }
  .hero h1 { font-size: clamp(4.8rem, 10vw, 8rem); }
  .workstream-grid { grid-template-columns: repeat(2, 1fr); }
  .content-areas { grid-template-columns: repeat(2, 1fr); grid-auto-rows: 430px; }
  .archive-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 800px) {
  .site-header { min-height: 64px; padding-inline: 1.25rem; }
  nav a:not(.nav-cta) { display: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-copy { min-height: 720px; padding: 3rem 1.25rem 2rem; }
  .hero h1 { font-size: clamp(4.5rem, 20vw, 7.5rem); }
  .hero-visual { min-height: 680px; }
  .section-top { grid-template-columns: 1fr; gap: 1.4rem; }
  .section-top h2, .brand-role-heading h2 { font-size: clamp(2.7rem, 12vw, 5rem); }
  .career-track { grid-template-columns: 1fr 1fr; }
  .career-track li { min-height: 200px; border-bottom: 1px solid var(--line); }
  .career-track li:nth-child(2) { border-right: 0; }
  .career-track li:nth-child(3), .career-track li:nth-child(4) { border-bottom: 0; }
  .career-year { margin-bottom: 3rem; }
  .progression-line { justify-content: flex-start; }
  .direction-flow { grid-template-columns: 1fr; }
  .direction-flow i { transform: rotate(90deg); justify-self: center; }
  .direction-flow div { min-height: 125px; }
  .direction-flow strong { margin-top: 2rem; }
  .direction-proof { grid-template-columns: 1fr; }
  .direction-proof button { border-right: 0; border-bottom: 1px solid var(--line); }
  .allocation-heading { align-items: flex-start; flex-direction: column; }
  .allocation-heading > p { text-align: left; }
  .allocation-list { grid-template-columns: repeat(2, 1fr); }
  .social-metrics { grid-template-columns: 1fr 1fr; }
  .social-metrics article { min-height: 170px; border-bottom: 1px solid rgba(255,255,255,.3); }
  .social-metrics article:nth-child(2) { border-right: 0; }
  .performance-heading, .performance-foot { align-items: flex-start; flex-direction: column; }
  .case-meta { grid-template-columns: 1fr; }
  .case-meta div, .case-meta div:first-child { padding: 1rem 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .case-meta div:last-child { border-bottom: 0; }
  .chapter { grid-template-columns: 1fr; gap: 1.5rem; }
  .disclaimer { grid-column: 1; }
  .quality-line { grid-template-columns: 1fr auto 1fr; }
  .quality-line .lift { grid-column: 1 / -1; }
  .activation-gallery { grid-template-columns: 1fr 1fr; grid-template-rows: 330px 260px 260px; }
  .activation-card.feature { grid-column: span 2; grid-row: auto; }
  .activation-card.wide { grid-column: span 2; }
  .profile-stack { grid-template-columns: 1fr; }
  .contact-info { grid-template-columns: 1fr; }
}

@media (max-width: 520px) {
  .hero-copy { min-height: 640px; }
  .hero-kicker span:last-child { display: none; }
  .hero-bottom { align-items: flex-start; flex-direction: column; }
  .hero-actions, .hero-bottom a { width: 100%; }
  .hero-visual { min-height: 560px; }
  .portrait-wrap { inset: 10% 6% 0; }
  .sunflower-mark { width: 5rem; height: 5rem; font-size: 2.8rem; }
  .section { padding-inline: 1.1rem; }
  .career-track { grid-template-columns: 1fr; }
  .career-track li { min-height: 175px; border-right: 0; border-bottom: 1px solid var(--line) !important; }
  .career-track li:last-child { border-bottom: 0 !important; }
  .career-year { margin-bottom: 2.2rem; }
  .workstream-grid, .content-areas, .archive-grid { grid-template-columns: 1fr; }
  .workstream { min-height: 240px; }
  .content-areas { grid-auto-rows: 430px; }
  .social-performance { margin-inline: -1.1rem; padding: 2rem 1.1rem; }
  .social-metrics { grid-template-columns: 1fr; }
  .social-metrics article, .social-metrics article:first-child { min-height: 150px; padding: 1.2rem 0; border-right: 0; }
  .social-metrics article.metric-accent { padding-inline: 1rem; }
  .performance-proof { width: 100%; flex-direction: column; }
  .case-result { align-items: flex-start; flex-direction: column; }
  .case-result > strong { font-size: 7rem; }
  .dual-metric { grid-template-columns: 1fr; }
  .quality-line p > strong { font-size: 2.4rem; }
  .priority-bar { min-height: 105px; }
  .priority-bar span, .priority-bar i { padding: .6rem; font-size: .62rem; }
  .efficiency-content { align-items: flex-start; flex-direction: column; }
  .evidence-gallery { grid-template-columns: 1fr; }
  .activation-gallery { display: grid; grid-template-columns: 1fr; grid-template-rows: repeat(4, 360px); }
  .activation-card.feature, .activation-card.wide { grid-column: auto; }
  .archive-card { min-height: 300px; }
  .tool-list { grid-template-columns: 1fr 1fr; }
  footer { min-height: 720px; padding-inline: 1.1rem; }
  .footer-sunflower { right: 1rem; top: 2rem; }
  footer h2 { margin-top: 6rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}