ANORA.
Selected Marketing Work Location · Ho Chi Minh City

NGOC AN
HOANG

Marketing Executive — Brand & Partnership

Be you. Do it.

3.5+ years in Marketing

Explore the journey ↓ View CV PDF ↗
Portrait of Ngoc An Hoang
Brand mind.
Commercial ground. 01 / 08

02 — Career Journey

From the ground up.

Content & e-commerce foundations shaped the way I approach brand and partnership today.

  1. May 2022 — Sep 2022 NielsenIQ Vietnam Field Auditor / Data Collection
  2. Oct 2022 — Jan 2023 GIA Clinic Content Marketing — Part-time
  3. Nov 2022 — Jan 2024 AYUMI Cosmetics E-commerce
  4. April 2024 — Present Miele Honey / Duy Anh Bee Brand · Content · Partnership
Content & E-commerce→Brand→Social Content→Partnership / KOC+Activation

03 — Miele / Brand Role

One Brand Role.
Multiple Workstreams.

At Miele, Brand, Social, KOC/KOL, Partnership and Activation run in parallel — not as a move away from Brand.

01

Social Content

Direction, allocation, guideline review and execution coordination.

02

KOC/KOL & Affiliate

Main PIC for creator search, coordination and affiliate operations.

03

Partnership

Working with creators and partners across ongoing brand priorities.

04

Brand Activation

Supporting connections, on-site work and product presentation.

04 — Social Content Direction

From priorities
to consistent output.

A practical Brand-side workflow — focused on clarity, allocation and consistency.

01Brand Priorities
→
02Content Direction
→
03Execution
My Role Direction Content Allocation Brand Guideline Review Creative / Execution Coordination

From the working file

Brand guardrails
before execution.

Brand, category, channels and tone were translated into a practical reference for consistent content delivery.

Excerpt · Brand Content Direction

Content Allocation

A working mix for
always-on content.

≈30 content items / month
Post and video combined

20%Product education
& ingredients
20%Recipes &
everyday use
20%Promotions
& offers
15%Seasonal
moments
10%Trust
& updates
8%Community
engagement
5%Health
tips
2%B2B
gifting

Recommended mix from the Content Framework. Allocation shifts around seasonal and sales priorities.

Selected visuals are team outputs. My contribution focused on direction, content allocation, brand guideline review and coordination — not sole visual design ownership.

06 — Brand Activation

Brand presence,
beyond the screen.

Support scope: connection, on-site coordination and product presentation.

07 — Earlier Work

The foundation.

A selection of earlier work across content, e-commerce and product presentation that shaped the foundation of how I approach brand work today.